Last updated: March 26, 2026
This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.
We use Your Personal Data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.
For the purposes of this Privacy Policy:
Account information (optional): If you create a Fantasy Hike account, we collect information such as your email address, username, optional alias, and password (stored in a secure form).
Support communications: If you contact us (e.g., by email), we receive the information you include (such as your message and email address). If you choose to attach diagnostic logs, those logs may include device/app information and usage details.
The App may collect and process walking/fitness-related information from device sensors and platform health frameworks (for example step count and distance) to provide the App’s functionality.
If you are signed in, the App may upload selected activity/progress information to our servers so that features like syncing and Friends can work. You can control what activity/progress information is shared through the App.
We may collect information such as:
On iOS, the App may request location permission in order to enable background functionality. We do not store your location (including not storing it locally). The App uses location-related capabilities only to support background updating, not to record or track your location history.
The App may allow you to enter information such as your height, gender, and year of birth to improve fitness/progress calculations. This information is stored locally on your device and is not uploaded to our servers or shared with third parties.
If advertising is enabled, advertising partners may collect or receive information such as:
This information is used for ad delivery, frequency capping, measurement, fraud prevention, and (where permitted) ad personalization.
We use Personal Data to:
The Service includes a Friends feature. If you have an account:
We do not sell your Personal Data for money.
We may share your Personal Data in these situations:
We use third-party Service Providers to help operate the Service (for example hosting, database services, crash reporting, customer support tooling, and subscription processing). These Service Providers process Personal Data on our behalf under agreements intended to protect it.
If advertising is enabled, we use advertising partners to help deliver and measure ads (including rewarded ads). These partners may process Personal Data described in the “Advertising-related information” section above for ad delivery, measurement, fraud prevention, and (where permitted) personalization.
Current advertising partners include:
We may disclose Personal Data if we believe it is necessary to:
If we are involved in a merger, acquisition, restructuring, or sale of assets, Personal Data may be transferred as part of that transaction.
The App may offer paid features such as one-time purchases and subscriptions. All payments are processed by the app store platform you use.
We do not receive or store your full payment card details. Payment information is provided directly to Apple or Google and is handled in accordance with their policies. We may receive information necessary to provide paid features (for example, purchase status and subscription entitlement information).
Apple and Google handle payment information using industry-standard security practices and, where applicable, follow the Payment Card Industry Data Security Standard (PCI-DSS).
You can delete your Fantasy Hike account in the App. Deleting your account will remove account-related data from our active systems. Backup copies may persist for up to 30 days as part of our regular backup processes. Deletion is subject to legal and operational requirements.
You can manage permissions (such as motion/fitness, health, and notifications) in your device settings.
Where required by law, you will be given choices about advertising (including personalized ads). You can change your choices using the privacy options provided in the App.
On iOS, you may be asked for permission that allows tracking for advertising purposes. If you decline, we may still show ads, but they may be less relevant.
We keep information for as long as necessary to provide the Service and for legitimate business purposes (such as security, fraud prevention, and troubleshooting).
In general:
We use reasonable administrative, technical, and organizational measures designed to protect your Personal Data. No method of transmission or storage is 100% secure.
The Service is operated by Forge7 AB in Sweden. Your Personal Data may be processed in the European Union and in other countries where we or our Service Providers operate. Where required under applicable law (for example, for transfers from the EEA/UK/Switzerland), we use appropriate safeguards designed to protect your Personal Data, such as contractual protections.
If you are located in the European Economic Area (EEA), the United Kingdom, or Switzerland, you have rights under applicable data protection laws (including the GDPR).
Forge7 AB is the Data Controller for Personal Data processed through the Service.
We process Personal Data on one or more of the following legal bases, depending on the context:
Subject to applicable law, you have the right to:
You can delete your account in the App. You can also contact us using the details in the “Contact us” section. We may ask you to verify your identity before responding.
You also have the right to lodge a complaint with your local data protection authority.
This section describes privacy rights available under certain US state privacy laws, including the California Consumer Privacy Act, as amended by the CPRA (“CCPA/CPRA”), to the extent applicable.
We collect the categories of Personal Information described in this Privacy Policy (for example: identifiers such as email/username, activity/progress information you choose to share, device and usage information, and diagnostics).
We use Personal Information for the purposes described in this Privacy Policy (for example: providing and maintaining the Service, customer support, security/fraud prevention, and, if advertising is enabled, ad delivery and measurement).
We do not sell Personal Information for money. If advertising is enabled, we may allow certain advertising partners to collect or receive device and usage information for advertising and measurement purposes. Depending on how the law applies, this may be considered “sharing” for cross-context behavioral advertising.
Where applicable, you can manage advertising choices and opt out of personalized advertising through:
We do not knowingly sell or share the Personal Information of consumers we know to be under 16 years of age.
Subject to applicable law, you have the right to:
To exercise these rights, contact us using the details in the “Contact us” section. We may need to verify your request before completing it.
The Service is not directed to children under the age of 13, and we do not knowingly collect Personal Data from children under 13.
If you believe that a child under 13 has provided us Personal Data without parental consent, please contact us. If we become aware that a child under 13 has provided Personal Data, we will take appropriate steps to delete the Personal Data and, where applicable, deactivate the account.
We may update this Privacy Policy from time to time. We will post the updated version with a new “Last updated” date.
If you have questions or requests regarding this Privacy Policy, contact us at:
Forge7 AB
Email: support@forge7.net